The ad campaign, created by the agency Gale, aims to make a point about dairy in a somewhat entertaining manner. It was directed by Hannah Levy and co-written by Neil Casey, both of whom are alums of the popular comedy show Saturday Night Live.
That explains why the ad is smarmy and condescending rather than funny
I just watched the ad that shit is unforgivable. Imagine being in the middle of the most overwhelming hyperobject crisis humanity has ever experienced, taking a cheque from capital to do propaganda that actually any mitigation of even personal behaviour is a fucking joke you need to continue to contribute to deforestation and increased methane emissions.
Like yeah right-wingers do that all the time because they're psychos. Hard to imagine Aubrey Plaza doesn't think she should continue to be allowed to participate in polite company though.
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I definitely think actively engaging in pro-climate change propaganda harms things but I guess we're built different
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I think the logic of "this crime against humanity is going to be done by someone so I might as well do it to get that cheque" is the logic undergirding most of our modern horrors
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That's because you're doing capitalists' work in describing it. Like you're bending over backwards to avoid the context of this message
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The message is hey if you are drinking plant-based milk you're actually a misguided weirdo, you need to be normal and get back on the program of deforestation, animal torture and methane emissions dummy, yes even in a climate crisis directly exacerbated by these actions.
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I'm not really clear how you think it could be worse. Actively working to weaken and dismantle efforts to mitigate climate change is diabolical
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?? Wild take she is already rich why the fuck should I care if she gets a fat paycheck?
It does harm people and animals and the planet, advertising works that's why they do it
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